PRIMARY MARKET RESEARCH
- Consumer Research
- Identify common goal (target group)
- Recording sales points
MEHTODS OF REVIEWING PRIMARY RESEARCH
- Personal interview
- Telephone interview
- Sending questionnaires by mail
STAGES OF IMPLEMENTATION RESEARCH
- Design a questionnaire
- Complete personal interview
- Recording of responses
- Classification of responses
- Weighting of responses
- Evaluation of responses
- Reporting and export of key findings
- Presentation of research results
SECONDARY MARKET RESEARCH
- Demographic changes and trends
- Economic trends
- Arithmetic, sector quality development (industrial, manufacturing)