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Market Research

PRIMARY MARKET RESEARCH

  • Consumer Research
  • Identify common goal (target group)
  • Recording sales points

MEHTODS OF REVIEWING PRIMARY RESEARCH

  • Personal interview
  • Telephone interview
  • Sending questionnaires by mail

STAGES OF IMPLEMENTATION RESEARCH

  • Design a questionnaire
  • Complete personal interview
  • Recording of responses
  • Classification of responses
  • Weighting of responses
  • Evaluation of responses
  • Reporting and export of key findings
  • Presentation of research results

SECONDARY MARKET RESEARCH

  • Demographic changes and trends
  • Economic trends
  • Arithmetic, sector quality development (industrial, manufacturing)

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