Industrial Marketing

DURATION: 12 hours

OBJECTIVE: To introduce those involved in industrial products to the specificities of Industrial Marketing.

SUMMARY:

• Industrial marketing definition
• Differences in consumer and industrial marketing
• Product, distribution, pricing an promotion policy on Industrial Marketing
• Procedure of industrial products purchase
• Selection criteria for suppliers
• Industrial market segmentation
• Evaluation of industrial market segments
• S.W.O.T. Analysis
• Industrial market research-Definition and objective
• Differences on consumer and industrial Marketing