DURATION: 8 hours
OBJECTIVE: To help executives in order to be able to highlight those points that should be considered for a telemarketing program and to promote a telephone communication / information in telephone selling.
SUMMARY
- Introduction to Telemarketing
– What the telemarketing can do
– Common mistakes in sales by phone - Finding and identifying specific markets (Target Marketing)
– Use of files
– Order of specific market needs - The preparation and organizing of telephone selling by phone
– Goal setting
– Success Factors in telemarketing and telephone communication
– Cost and sales coefficients
– The control of the telephone conversation - Ways of closure of appointment
- Video – Corresponding Case Study
