DURATION: 20-24 hours
OBJECTIVE: To present the basic principles and rules of Retail Marketing, the achievements of partnerships with suppliers for mutual benefit
SUMMARY
- Consumer and competitive advantage
- Communication with customer, supplier and partners exploitation
- Merchandising: objective and its role on the modern R.M.
- Data Base creation and exploitation of statistics
- Rating of points and offers for customer
- Proposal Presentation and close agreement
- Negotiation, points and techniques
- Cooperative competition and profitable partnerships
- Case Studies
