TeleMarketing

DURATION: 8 hours

OBJECTIVE: To help executives in order to be able to highlight those points that should be considered for a telemarketing program and to promote a telephone communication / information in telephone selling.

SUMMARY

• Introduction to Telemarketing
  - What the telemarketing can do
  - Common mistakes in sales by phone
• Finding and identifying specific markets (Target Marketing)
  - Use of files
  - Order of specific market needs
• The preparation and organizing of telephone selling by phone
  - Goal setting
  - Success Factors in telemarketing and telephone communication
  - Cost and sales coefficients
  - The control of the telephone conversation
• Ways of closure of appointment
• Video – Corresponding Case Study